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← All tradesContractor playbooks

Cross-trade playbooks that apply to any local trade business.

  • Ads·6 min read

    How to spend $500 a month on ads without lighting it on fire

    A small ad budget can book real jobs or vanish without a trace. The difference is a handful of decisions you make before the first dollar runs.

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  • Websites·4 min read

    What actually makes a trade website convert

    Most contractor websites lose the job in the first five seconds. Here is what a site needs to turn a stranger on their phone into a booked call.

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