Harland
Start for free→
Pricing

One bill. Cancel anytime.

Try the AI builder for free. Pay when you're ready to go live – and never have to think about your website again.

Starter

$59/month

Cancel anytime

Get online and get found.

  • AI-built website

    A real, custom site with your own logo, built from a 5-minute chat. Not a template.

  • Custom domain + business email

    We buy and set up both. You own the domain.

  • Lead capture + SMS alerts

    Every contact form texts you within 30 seconds.

  • Reviews on your site

    Auto-pulled from your Google Business Profile.

  • Edit your website anytime

    Tell the AI editor what to change. It ships immediately.

Get started

Growth

Most Popular
$129/month

Cancel anytime

Rank in more places, publish more often, run ads.

Everything in Starter, plus:

  • City landing pages

    A separately-ranked SEO page for each city you serve, driving more organic leads.

  • Automated blog posts

    On-brand posts that grow your search and AI-search traffic.

  • Reviews on autopilot

    Auto-request reviews after every job, AI-drafted replies, and we keep your Google Business Profile updated with fresh photos.

  • Google, Facebook + Local Services ads

    We build and run the campaigns. You just see the leads.

  • Reporting + spend guidance

    Leads, cost-per-lead, jobs booked, and budget recommendations.

Get started

Full Service

Done for you
$199/month

Cancel anytime

Hank runs the whole business for you, your AI support agent to manage the day-to-day.

Everything in Growth, plus:

  • Hank answers your texts 24/7

    Your own business number. Hank gathers the job and dispatches the lead to you.

  • Quotes + invoices

    Customers approve, e-sign, and pay by card. Hank chases what's unpaid.

  • Scheduling + crew dispatch

    Calendar, find-a-time, recurring jobs, and your whole crew on mobile.

  • Customer CRM

    Every lead, customer, and job in one place, captured automatically.

  • Hank runs your day

    Your constant support, keeping you on top of every lead, schedule, and invoice.

Get started
Need something custom?

Managed leads, dedicated support, white-glove migration — we'll build a plan around what you need.

Talk to us

What's included on every plan

  • Cancel anytime from the dashboard
  • You own your domain
  • Free SSL + DNS management
  • Hosted on Vercel — same infrastructure as Fortune 500 sites
  • No long-term contracts
  • Real product support, not chatbot loops

Common questions

Is there a free trial?
You can build your site for free by chatting with Hank. You only pay when you're ready to go live (custom domain + email + lead alerts).
What happens if I cancel?
You keep your domain – it's yours forever. Cancel anytime from the dashboard.
What's the difference with Full Service?
Starter and Growth get you found online. Full Service adds the tools that run the business: Hank answers your customer texts 24/7 and dispatches the lead to you, plus quotes and invoices with card payments, a drag-and-drop schedule for you and your crew, a customer CRM, and Hank texting you to keep the day on track. It is the “Hank does it for you” plan.
Does the Growth plan run my actual ad budget too?
The $129/mo covers our platform fee. Your ad spend is separate and goes directly to Google or Facebook. We'll recommend a starting budget – usually $300–$1,000/mo for most trade businesses.
How do the city landing pages drive more leads?
Tell us which cities you serve and we generate a dedicated landing page for each one. Each page is indexed by Google separately, so instead of fighting for one ranking with one homepage, you have a dedicated page competing in every city. More pages mean more search impressions, which means more visitors, which means more leads. Growth includes 3 cities; we can scale higher on a custom plan.
How do the automated blog posts drive more leads?
Each post targets a specific question your customers ask online. Over time, those posts compound: search engines rank them, your site gets cited in AI answer engines (ChatGPT, Perplexity, Google AI Overviews), and homeowners researching their problem end up on your site. SEO is a slow lever but a durable one. You review every draft and decide whether to publish; we never publish without your approval.
Is email included or do I pay Google separately?
The DNS setup is included. The Google Workspace mailbox itself is paid directly to Google – $16/month to get started.